UTM Tags (Urchin Tracking Module) are small pieces of code that you can add to your website’s URL on Tilda to track where your visitors come from and which marketing campaigns are the most effective. If you are using Tilda for your web project, there is a great way to take full advantage of UTM tags.
How to Create Tilda UTM Tag Links
Creating links with UTM tags on Tilda is a simple and convenient process. You can use the UTM tag generator provided by the platform. Here are a few tips on when and how to use UTM tags on Tilda:
When should you use UTM tags?
You are running an ad campaign on Google, Yandex, or social media and want to know where your users are coming from.
You are using other methods to attract readers and potential customers and want to learn more about their origin.
You are sending newsletters to your subscribers using services and want to measure the effectiveness of each newsletter.
What are UTM tags?
UTM tags are special parameters added to URLs that allow you to track the sources and campaigns that brought visitors to your website.
What are the components of a UTM tag?
A UTM tag consists of several essential parameters such as utm_source (source), utm_medium (traffic type), and utm_campaign (campaign name). There are also optional parameters that can be used for more detailed analysis.
What to remember when creating UTM tags?
When creating UTM tags, it is important to ensure that the parameters are filled in correctly and used according to your analytics strategy. Mistakes in tags may lead to incorrect data in reports.
What are dynamic variables and how to use them?
Dynamic variables allow you to automatically insert information into UTM tags based on user actions or context. They make your tags more flexible and effective.
UTM Tag Generator on Tilda
Now, Tilda provides the ability to create UTM tags directly from the platform’s interface. The process has become much easier and more convenient with this tool. Simply use the keywords related to your campaign, add the necessary parameters (utm_source, utm_medium, utm_campaign, etc.), and Tilda will generate the ready UTM code for you.
Simplicity and convenience: There is no need to manually enter each tag. Just select the parameters and get the ready code.
Speed: This tool significantly saves your time by speeding up the process of creating UTM tags.
Integration: UTM tags created in Tilda can be easily integrated into your marketing campaigns.
Accuracy: The likelihood of errors when creating tags is reduced as everything is done automatically.
When working with UTM tags on Tilda or any other platform for traffic tracking and analyzing marketing campaign performance, understanding each of the five main UTM tags is essential. Let’s take a closer look at what these parameters represent:
utm_source (Traffic Source and Ad Platform Name): This parameter indicates the source where the visitor came from. It could be, for example, Google, Facebook, Yandex, email newsletters, affiliate websites, etc. This parameter is often used to specify the exact ad platform name if you have multiple accounts on one platform or you are advertising on different resources.
utm_medium (Traffic Channel): This parameter defines the channel through which the traffic came. For example, it could be CPC (paid ads), organic (organic search), email (email), social (social networks), etc. This helps identify which channel attracted the most visitors.
utm_campaign (Slogans and Promo Codes of Ad Campaigns): This parameter is used to specify a specific ad campaign or promotion. You can include slogans, promo codes, or other identifiers that help you easily track the effectiveness of each campaign.
utm_term (Keyword for Ad Link Tracking): This parameter is used when working with contextual advertising and allows you to track which keywords or phrases bring in traffic. It is especially useful in search ads, where you can analyze which keywords are most effective.
utm_content (Tag for Differentiating Identical Ads): This parameter is used to differentiate various elements of the same ad campaign, such as different ads or banners. It helps you identify which specific elements of the campaign attract more attention and traffic.
Using these UTM tags on Tilda allows you to analyze traffic sources and the effectiveness of your marketing efforts in detail. By properly setting up and using these parameters, you will be able to accurately determine which campaigns, channels, and sources bring the best results, and optimize your strategies based on this information.